Media planning requires careful selection of not only placement, but a comprehensive understanding of the advertising’s reach. It has grown to include more than traditional options and now encompasses new and unconventional media. We evaluate where, when, why, and how potential audiences interact with your brand to ensure you are top-of-mind.
Twitter, Facebook, Instagram, SEO, viral content, websites, —and that’s just the tip of a very large iceberg. The ever-shifting world of interactive and social content serves up a daunting number of moving targets. Plaid Swan will help you hit the ones that matter. We’ll help you shape the conversation that is already occurring about your business—via social channels, your website, and all other mobile and digital experiences.
You want ideas that move your bottom line. Our client relationships are built on sound strategy and a clear plan of action. A campaign grounded in strategy allows your business to focus resources on the greatest opportunities. We use focus groups, market research, product testing, and other tools to help you define or realign your marketing goals and ensure you are in the right place with the right message.
Plaid Swan has a great reputation for our public relations services. You name it, we do it. Press releases to articles we are published authors and we can position you and your company as experts in your field utilizing the written word.
Planning a promotion or a conference? The PR team at Plaid Swan brings it all from soup to nuts!
Advertising is so pervasive, that much of it is white noise. To be noticed, it has to be great. So, we built our creative services around a simple philosophy: If we couldn’t offer the best creative out there, we wouldn’t offer it at all. Therefore, Plaid Swan contracts creative talent from all over the country (and beyond) so that your team is hand-picked, matching their talents with your needs. It’s an unconventional approach that pays big dividends.
Plaid Swan presents you with some of the best writers in the industry. Whether you need radio copy; tag lines or annual plans.