The Brief

Established in 1968, American Bank & Trust has been serving their customers in the Quad Cities-area as a locally-owned financial services company for over 50 years. In an effort to target a younger audience and stay technologically relevant, the bank needed to re-position their brand.

Aside from going through the process of re-branding their identity to adhere to today’s more contemporary landscape and attract millennial customers, it was evident that the use of social media needed to be employed. It was during this time when Plaid Swan was commissioned to begin strategically implementing a social media strategy through a variety of platforms to help build American Bank & Trust’s online presence. Plaid Swan would then be responsible for executing the strategy by curating content and engaging with customers that would assist in achieving the goal of further likes/follows and social media brand awareness.

Our Solution

Attracting your average social media user to follow and engage with the bank’s social media channels is not the easiest task. A great deal of research was required to be done to see what was working and what was not for competitors and leaders alike within the financial industry.

Our job was to attract current and prospective customers to follow and engage with the bank using social media platforms such as Facebook, Linkedin, and Instagram. Content began being curated to fit the mold provided by the research obtained and the results began to show.

The Result

American Bank & Trust began growing their online social media presence with the use of social media. In an effort to stand out and gain followers, creative contests were implemented and graphics were developed that followed the new, modernized identity of the bank. After over a year of implementation and execution, American Bank & Trust has garnered over 550 likes on Facebook, 120 followers on Instagram, and boldened their Linkedin presence with over 630 followers on the company’s page, with each platform still growing to this day.

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