The Brief

Great River Hotels operates the PZAZZ! Resort Hotel, Catfish Bend Inn & Spa, Hampton Inn & Suites, Holiday Inn Express, Fairfield by Marriott, and Comfort Suites in Burlington, Iowa. Great River Hotels is a division of Great River Entertainment which also owns Catfish Bend Casino and Fun City also located in Burlington, Iowa. The wide variety of entertainment options available in close proximity to the hotels was well worth making the trip to this Southeast Iowa town.

As a relatively new addition to the Great River Entertainment family, it was imperative that a strong social presence for Great River Hotels be established on social media to increase awareness and drive bookings for overnight stays at all six of its hotels.

Our Solution

To increase the number of followers on their Facebook page and drive engagement, a Facebook contest was created to showcase each of the hotels and their amenities. The focus of the contest was to have people guess which hotel was featured in the video shared every 2-3 days.
Each video showed someone unlocking and opening a room door at each of the hotels. No two doors are identical, making this a great opportunity for Facebook users to join the fun of guessing which door belonged to each hotel.

To enter, participants were required to “like” each of the six posts and comment which hotel they thought the door belonged to. At the end of the contest, the entrant that had the most correct answers won a one-night stay at one of their hotels.

The Results

Great River Hotels’ Facebook page gained more than 100 page likes by the end of the contest. The six posts from the contest amassed almost 150 total post likes, 150 comments, 10 shares, over 1,800 views and reached almost 4,500 people.

The contest was also cross-promoted on other Great River Entertainment Facebook pages and social channels. Posts that were cross-promoted tended to have a higher amount of reach and engagements, leading to more participation within the contest and more awareness for the page.

Great River Hotels Contest

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