With 23 retail stores in the Midwest and a heavy reliance on traditional advertising to drive traffic to the physical locations, Theisen’s Home Farm Auto was transitioning to a more robust digital presence. They needed to grow the usage of their new e-commerce store through a solid and measurable search marketing and social media strategy.
We developed and implemented a strategic campaign that combined search marketing with social media to drive traffic to the new e-commerce website. The multi-tiered campaign was developed with multiple methods of measurement both online and offline to determine the actual ROI of the campaign. The campaign was developed and launched right before the 2017 holiday season.
The campaign resulted in the redemption of over 800 coupons at store level generating over $160K in spend. In addition, the overall campaign generated over 100% ROI in terms of new sales both online and offline. The growth of their social media following also grew substantially. Facebook followers, for example, increased from just under 8,000 in September to over 24,000 by the end of the year – tripling in a 4-month period.