30
Oct

Russian Burger King Demands Movie ‘It’ Be Banned Due to Pennywise Looking Like Ronald McDonald

‘It’ is on! Most of us have heard of Ronald McDonald.  We know him all too well as the red headed smiling clown hanging out under those golden arches luring us in with those quarter pounders and biggie fries. But in Russia, they believe Ronald McDonald bears too close a resemblance to Steven King’s infamous […]

23
Oct
Writer's Block - Plaid Swan

List Making – Advantageous, Productive, and Easy

My husband is planning a fishing trip, his favorite thing to do both in planning and then actually doing.  I have been commandeered to accompany him after his best fishing buddy had to withdraw for medical reasons, and I have to admit that I am impressed with his preparations.  He has lists for everything that […]

16
Oct

Dove In Hot Water Over Three Second Facebook GIF

RACIST! Finger pointing, crowd gathering, rocks held in sweaty hands. This is what the company, Dove, recently experienced when it ran a 3 second GIF on Facebook promoting its product with a woman of color removing her brown shirt, transposing as she did, into a white woman.  Dove was left running for its commercial life, […]

04
Oct
Writer's Block - Plaid Swan

Public Relations: A Valuable Addition to a Marketing Strategy

A company with a product to sell or service to offer needs to let people know what it does and why it has something that the public wants or needs above the offerings of any other business.  Some attempt to do this on their own either with or without a plan, but many turn to […]

25
Sep

Benefits of Getting Your Company Published

No matter the shape or size of your company, getting in front of clients and customers is vital to your business’ success. It’s what makes your business, a business. The marketing and advertising opportunities are endless, but one often overlooked way to get your name out into the world is to get published. Now, you […]

11
Sep

Damage Control: How to Respond to Negative Reviews Online

As Taylor Swift once said, “The haters gonna hate, hate, hate, hate, hate.” That’s a lot of hate for one song, but sometimes we receive a lot of hate in our daily lives, especially online. Today, with social media right at our fingertips, negative reviews tend to arise. What you need to do is take […]