Betsy serves as your marketing expert and leads the creative and account teams. Betsy’s tourism and gaming background and previous experience and passion for marketing showcases her as an integral piece for the development of your strategic campaign.

With over 20 years of experience, Betsy has held the position of Corporate Managing Director for a large media firm with three ad agencies, positioning them as premier agencies in the Midwest. She also has previous experience as a creative director, copywriter, public relations specialist and strategic planner, making her the ideal fit for your organization’s needs.

Simply put, she knows how to drive a business to success.

Betsy McCloskey - Plaid Swan

I strive for open, honest communication. These values guide all of my actions and decisions. I take my work and relationships very seriously; however, I believe that people that work together should enjoy the experience. Life is better with positive relationships. – Betsy McCloskey

Vicki Dirksen - Plaid Swan


Vicki’s passion for media, attention to detail, and love of research have led her to become one of the most well-rounded media strategists in the Midwest. Vicki is Plaid Swan’s resident traditional and new media expert and leads the strategic approach for all media, digital, social media, goal setting and analysis of client campaigns.

Prior to starting Plaid Swan, Vicki held the position of Director of Media Communications for a large agency. Over the past decade, Vicki has been instrumental in the development and implementation of regional and national campaigns.

Where Vicki truly shines is the ongoing analysis of advertising campaigns. She has earned the reputation for being tough but fair with the vendors she works with. Clients have come to rely upon Vicki’s attention to detail to ensure they get the most from every advertising effort, all placements run as expected, and every dollar is accounted for.

I am passionate about media—any form of media. I find the psychological, emotional and cultural aspects of media fascinating. I love analyzing how people consume media to identify the best manner to communicate with them. I am always willing to explore a new concept or idea and definitely love to reinterpret traditional media in a new way. – Vicki Dirksen


Here at Plaid Swan, our philosophy and work approach are centered around you. We are committed to working with our clients to understand their industry, competition, and business objectives. True product knowledge builds a strong foundation and sets the tone for strategy throughout the entire process. We take our partnership with clients very seriously.

Each step of the campaign will be approached with a promise to stay within budget and deliver on time. Projects are added to our traffic system and monitored by your account manager. Our top priority is keeping your campaign on schedule by staying in communication with our clients until the job is done.

Our approach starts with an honest conversation about your company, as well as your strengths and weaknesses. With a clear understanding of your business, we will be able to work with you to identify realistic, measurable goals and a strategy for your marketing, media, creative and public relations efforts.


We have put together some commonly asked questions to give you more information about Plaid Swan and the services we offer. If you have a question that you can’t find an answer to, please contact us today!

Where did the name Plaid Swan come from?

Lines are meant to be crossed, and for that reason, plaid symbolizes the commitment and creativity we put into our work. We get great results because our team pushes for unique marketing tactics that get your business noticed. For more information about Plaid Swan, click here.

Where is Plaid Swan located?

While we started in Dubuque, Iowa, we have migrated south (as most birds do). Our office is located in Downtown Cedar Rapids, south of 1st Avenue near the Ground Transportation Center.

What services does Plaid Swan offer?

As a full-service marketing communications agency, Plaid Swan offers services that will help your business plan, implement, and get the results you want to see. From the first meeting to the final deliverable, we employ a strategic process that fosters creativity and makes an impact. Click here for a full list of our services and what they entail.

What are the prices of Plaid Swan’s services?

Prices vary based on the type and quantity of services needed. Each step of your campaign, strategy, or video will be approached with a promise to stay within budget and delivered on time. Contact us to see which services can be utilized to fit your budget.

How do I set up a consultation with Plaid Swan’s partners?

Call or contact us today and we’ll get a meeting set up. This can be face-to-face at our office or a coffee shop, over the phone or via Zoom. Tell us what works for you.

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