MEET THE FOUNDERS


BETSY MCCLOSKEY
Principal/Partner

Betsy serves as your marketing expert and leads the creative and account teams. Betsy’s tourism and gaming background and previous experience and passion for marketing showcases her as an integral piece for the development of your strategic campaign.

With over 25 years of experience, Betsy has held the position of Corporate Managing Director for a large media firm with three ad agencies, positioning them as premier agencies in the Midwest. She also has previous experience as a creative director, copywriter, public relations specialist and strategic planner, making her the ideal fit for your organization’s needs.

Simply put, she knows how to drive a business to success.

Betsy McCloskey - Plaid Swan

I strive for open, honest communication. These values guide all of my actions and decisions. I take my work and relationships very seriously; however, I believe that people that work together should enjoy the experience. Life is better with positive relationships. – Betsy McCloskey

Vicki Dirksen - Plaid Swan

VICKI DIRKSEN
Principal/Partner

Vicki’s passion for media, attention to detail, and love of research have led her to become one of the most well-rounded media strategists in the Midwest. Vicki is Plaid Swan’s resident traditional and new media expert and leads the strategic approach for all media, digital, social media, goal setting and analysis of client campaigns.

Prior to starting Plaid Swan, Vicki held the position of Director of Media Communications for a large agency. Over the past two decades, Vicki has been instrumental in the development and implementation of regional and national campaigns.

Where Vicki truly shines is the ongoing analysis of advertising campaigns. She has earned the reputation for being tough but fair with the vendors she works with. Clients have come to rely upon Vicki’s attention to detail to ensure they get the most from every advertising effort, all placements run as expected, and every dollar is accounted for.

I am passionate about media—any form of media. I find the psychological, emotional and cultural aspects of media fascinating. I love analyzing how people consume media to identify the best manner to communicate with them. I am always willing to explore a new concept or idea and definitely love to reinterpret traditional media in a new way. – Vicki Dirksen

OUR SENIOR TEAM

WE PARTNER WITH YOUR ORGANIZATION

NEED HELP? GET IN TOUCH WITH US
CONTACT US
LOCATIONS

Cedar Rapids, IA
Dubuque, IA

(563) 556-1633 ext. 2
sales@plaidswan.com

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MAILING ADDRESS

P.O. Box 1623
Dubuque, IA 52004