LINES ARE MEANT TO BE CROSSED

As a full-service marketing communications firm, we combine our strengths to help you meet your goals. Our agency is female owned and operated with a team of experienced, critical thinkers dedicated to helping you communicate with your target audience. We use smart, insightful strategy to pave the way for powerful ideas that provide positive outcomes. Our ideas work, and our clients benefit. The results speak for themselves.


Bring the Power of Outsourcing to Your Organization

STRATEGIC PLANNING

The right strategy ensures you are in the right place, armed with the right message, for the most impact. We start with thoughtful strategy that leads to powerful ideas and undeniable results.

CREATIVE

Great creative can help move markets. We work to push your creative to the next level by bringing insightful strategy to life.

MEDIA

Media strategy is not about connecting with everyone, it’s about connecting with the right person at the right time in the right place. We create custom media strategies that are targeted to help you meet your goals.

PUBLIC RELATIONS

Public relations plays an important role in the marketing mix. We use public relations to help you to tell your story, engage your audience, and connect in a way that builds credibility.

WEBSITE

Your website is the modern storefront of your business. We work with you to help ensure the design reflects your brand, the message speaks to your audience, and the back-end is optimized for the best user experience.

SOCIAL MEDIA

Social media has changed the way we do business. We work with our clients to identify ways to use social media to share the personality of your business and build strong brand loyalty.

LEARN MORE ABOUT OUR SERVICES

What is a Plaid Swan?

We often get asked, “How did your company get its name?” or “What’s a Plaid Swan?”

“Plaid” was chosen due to the many intersections of marketing communications and the rest of the company’s service offerings. These services, while valuable on their own, create a diverse and effective marketing effort for our clients, when woven together. Much like a plaid fabric, many independent efforts come together and create a new, bolder material or in our case, marketing strategies.

“Swan” was chosen because the company is a female-owned and operated business, and a swan is easily recognized as a feminine icon. They appear calm and steady on the surface, while paddling like crazy below the water.

As a marketing communications firm owned and operated by women, “Plaid Swan” has been the perfect name for what we do. It has served as a great conversation piece over the years.

I HOPE THIS PODCAST FINDS YOU WELL

Plaid Swan Podcast

I Hope This Podcast Finds You Well aims to discuss the adjusting lifestyles of two women exploring the depths of the term “young professional” and all the confusing, awkward experiences that come along with it. Hosted by Kassie Kilpatrick and Alison Ashby of Plaid Swan, Inc., this podcast will be a relatable, hilarious, and sometimes weird adventure for listeners.

This podcast covers young professional lifestyles, ranging from struggles of getting jobs to work-life balance. Other topics will include non-work-related changes that happen as young adults’ transition from college to the workforce. How to meet new people? Relationships. Fear of missing out. Health, self-care, and job performance.

Kassie & Ali will discuss the best ways to avoid conflict with colleagues who have differing political, religious, and personal beliefs. Less traditional stresses will always be discussed, for example: the use of pronouns, LGBTQ+ sensitivities.

Subscribe to I Hope This Podcast Finds You Well on Spotify, Apple Podcasts, or Soundcloud. Consider joining the I Hope This Podcast Finds You Well Facebook Discussion Group or follow our Snapchat account – IHTPFYW to get reminders when a new podcast rolls out or join in the conversation.

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