LINES ARE MEANT TO BE CROSSED
As a full-service marketing communications firm, we combine our strengths to help you meet your goals. Our agency is female owned and operated with a team of experienced, critical thinkers dedicated to helping you communicate with your target audience. We use smart, insightful strategy to pave the way for powerful ideas that provide positive outcomes. Our ideas work, and our clients benefit. The results speak for themselves.
Bring the Power of Outsourcing to Your Organization
What is a Plaid Swan?
We often get asked, “How did your company get its name?” or “What’s a Plaid Swan?”
“Plaid” was chosen due to the many intersections of marketing communications and the rest of the company’s service offerings. These services, while valuable on their own, create a diverse and effective marketing effort for our clients, when woven together. Much like a plaid fabric, many independent efforts come together and create a new, bolder material or in our case, marketing strategies.
“Swan” was chosen because the company is a female-owned and operated business, and a swan is easily recognized as a feminine icon. They appear calm and steady on the surface, while paddling like crazy below the water.
As a marketing communications firm owned and operated by women, “Plaid Swan” has been the perfect name for what we do. It has served as a great conversation piece over the years.
MARKETING IRL PODCAST
With podcasts growing in popularity, Plaid Swan realized that this would be a great marketing path for us to take. After planning, brainstorming, preparing, and taking a deep dive ride on the learning curve, Marketing IRL was born.
Marketing IRL, stands for “in real life.” Real-life marketing explanations, clarifications, and a few rants from time to time about all things PR and marketing.
We love feedback, topic suggestions, and connections. If you want to hear us talk about something, just want to say hello, please email firstname.lastname@example.org.