As a full-service marketing communications firm, we combine our strengths to help you meet your goals. Our agency is female owned and operated with a team of experienced, critical thinkers dedicated to helping you communicate with your target audience. We use smart, insightful strategy to pave the way for powerful ideas that provide positive outcomes. Our ideas work, and our clients benefit. The results speak for themselves.

Bring the Power of Outsourcing to Your Organization


The right strategy ensures you are in the right place, armed with the right message, for the most impact. We start with thoughtful strategy that leads to powerful ideas and undeniable results.


Great creative can help move markets. We work to push your creative to the next level by bringing insightful strategy to life.


Media strategy is not about connecting with everyone, it’s about connecting with the right person at the right time in the right place. We create custom media strategies that are targeted to help you meet your goals.


Public relations plays an important role in the marketing mix. We use public relations to help you to tell your story, engage your audience, and connect in a way that builds credibility.


Your website is the modern storefront of your business. We work with you to help ensure the design reflects your brand, the message speaks to your audience, and the back-end is optimized for the best user experience.


Social media has changed the way we do business. We work with our clients to identify ways to use social media to share the personality of your business and build strong brand loyalty.


What is a Plaid Swan?

We often get asked, “How did your company get its name?” or “What’s a Plaid Swan?”

“Plaid” was chosen due to the many intersections of marketing communications and the rest of the company’s service offerings. These services, while valuable on their own, create a diverse and effective marketing effort for our clients, when woven together. Much like a plaid fabric, many independent efforts come together and create a new, bolder material or in our case, marketing strategies.

“Swan” was chosen because the company is a female-owned and operated business, and a swan is easily recognized as a feminine icon. They appear calm and steady on the surface, while paddling like crazy below the water.

As a marketing communications firm owned and operated by women, “Plaid Swan” has been the perfect name for what we do. It has served as a great conversation piece over the years.

Marketing IRL Podcast Plaid Swan


With podcasts growing in popularity, Plaid Swan realized that this would be a great marketing path for us to take. After planning, brainstorming, preparing, and taking a deep dive ride on the learning curve, Marketing IRL was born.

Marketing IRL, stands for “in real life.” Real-life marketing explanations, clarifications, and a few rants from time to time about all things PR and marketing.

We love feedback, topic suggestions, and connections. If you want to hear us talk about something, just want to say hello, please email

Marketing IRL can be found on Spotify, Apple Podcasts, Google Play, and YouTube. As always, please rate, review, and subscribe!

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