(563) 556-1633 ext. 2
betsy@plaidswan.com
 

LINES ARE MEANT TO BE CROSSED

 

As a full-service marketing communications firm, we combine our strengths to help you meet your goals. Our agency is female owned and operated with a team of experienced, critical thinkers dedicated to helping you communicate with your target audience. We use smart, insightful strategy to pave the way for powerful ideas that provide positive outcomes. Our ideas work, and our clients benefit. The results speak for themselves.

 

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Bring the Power of Outsourcing to Your Organization

 

Strategic Planning

The right strategy ensures you are in the right place, armed with the right message, for the most impact. We start with thoughtful strategy that leads to powerful ideas and undeniable results. LEARN MORE

Public Relations

Public relations plays an important role in the marketing mix. We use PR to help you to tell your story, engage your audience, and connect in a way that builds credibility. LEARN MORE

Creative

Great creative can help move markets. We work to push your creative to the next level by bringing insightful strategy to life. LEARN MORE

Web

Your website is the modern storefront of your business. We work with you to help ensure the design reflects your brand, the message speaks to your audience, and the back-end is optimized for the best user experience. LEARN MORE

Media

Media strategy is not about connecting with everyone, it’s about connecting with the right person at the right time in the right place. We create custom media strategies that are targeted to help you meet your goals. LEARN MORE

Social Media

Social media has changed the way we do business. We work with our clients to identify ways to use social media to share the personality of your business and build strong brand loyalty. LEARN MORE

LEADERSHIP

 

MAKING CONNECTIONS

 

Stay up-to-date with our latest blogs and what’s happening in our world.

Simple Rules for Using Colons and Semicolons

Does the use of semicolons and colons confuse you?  You’re in good company.  Many people either confuse the two or don’t know how to use them correctly.  Semicolons [...]
Read moreSimple Rules for Using Colons and Semicolons

10 Marketing terms you need to know

The world of marketing can be a complex realm for many people. It’s easy to get confused, especially when seasoned marketers are throwing around terms that might be [...]
Read more10 Marketing terms you need to know

Modernize your Business English

In the past year, I wrote about phrases that no longer have modern day meanings because the referents are outdated such as in, “You sound like a broken record.”  [...]
Read moreModernize your Business English

Social media is not a billboard

At Plaid Swan, we are constantly thinking about social media and where it is taking brands these days. Social media is constantly changing, but there’s one aspect [...]
Read moreSocial media is not a billboard

TEN CONFUSING WORD CHOICES

Last year I wrote about some “maddening” word choices that I encountered when I was teaching. No matter how many times I addressed five common mistakes in student [...]
Read moreTEN CONFUSING WORD CHOICES

5 FESTIVALS TO ‘GRAM IN IOWA THIS FALL

Sadly, the summer music festival season is coming to an end. Time to hang up the sunglasses and body glitter and swap them for your cardigans, boots and gourmet [...]
Read more5 FESTIVALS TO ‘GRAM IN IOWA THIS FALL

Traditional Media vs. Social Media (1 minute read)

The process of deciding to allot money into either traditional or social media ads can be daunting. The advertising world is always changing, so it can be tough [...]
Read moreTraditional Media vs. Social Media (1 minute read)

Nike: Making waves since ‘88

This year marks the 30th anniversary of the “Just Do It” campaign, and from the very first ad, Nike has been addressing social issues. The first spot was a nod to [...]
Read moreNike: Making waves since ‘88

Traverse City Film Festival

When I wrote recently about my bucket list, I included a desire to go to a world-famous film festival such as Sundance or Cannes someday.  That’s still on my list, [...]
Read moreTraverse City Film Festival

Lucky Number 7

In honor of Plaid Swan’s Seventh Birthday, we decided to pay a quick tribute to the number seven – the good, the bad, and the ugly. Lucky number seven anyone? Here [...]
Read moreLucky Number 7

Letter Writing, A Dying Art: Part Two

What a lot we lost when we stopped writing letters.  You can’t reread a phone call.  (Liz Carpenter: writer, feminist, reporter, media advisor, speechwriter, [...]
Read moreLetter Writing, A Dying Art: Part Two

The Right Approach to Social Media

Many companies find themselves stuck between a rock and a hard place when it comes to managing social media. It’s easy to get lost in selling your product or [...]
Read moreThe Right Approach to Social Media

Letter Writing, A Dying Art: Part One

In high school, I took some business classes that proved beneficial in many ways, particularly when it came to landing summer jobs.  I took bookkeeping, shorthand, [...]
Read moreLetter Writing, A Dying Art: Part One

Between Two Macs: Christian interviews Graphic Designer Craig White

Have you ever wondered what it takes to be a graphic designer and artist? Well, you’ve come to the right place! Budding designer and videographer Christian Smith sat [...]
Read moreBetween Two Macs: Christian interviews Graphic Designer Craig White

Let’s Get Organized

I am not the most organized person, but when I get the notion to organize some part of my life, I am dedicated to the project and love the final results.  For [...]
Read moreLet’s Get Organized

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563-556-1633 ext. 2

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