From the first meeting to final deliverable, we employ a strategic process that fosters creativity and makes an impact.
Psychographics look at the mental model of the consumer in the context of a customer lifestyle. We employ a variety of tools to leverage psychographics to help your efforts hit their mark. You need to know more than what year your audience was born or what gender they are. You need to know what kind of car they drive. Do they have kids? Where and how often do they vacation? How much did they spend on their last major home improvement? This level of detail rounds out your model customer and makes your marketing much more targeted.
We will use tools to help you identify and realign your marketing goals, including market research, focus groups, product testing, and more. With a sound marketing strategy, your business can concentrate available resources on the greatest opportunities available.
We will ensure you are in the right place, armed with the right message.
We will work with you to develop a custom media strategy to meet your goals and then proceed to negotiate rates and added value for each of your markets using our expertise, knowledge and established relationships with media vendors across the country.
We follow campaigns from start to finish, ensuring you get what you pay for and that it was delivered as expected, because in the end, it’s not about connecting with everyone, it’s about connecting with the right person at the right time in the right place.
So much noise is produced today, and advertising invades so much of our lives. Creative cannot just be good, or average. It must be GREAT. Plaid Swan utilizes talent from across the country to ensure each client gets a fresh eye on the creative front.
For each project, we start with brand development to build brand loyalty. Once the brand strategy is in place, we can continue with market strategy. Then, and only then, do we start designing. We can push your creative to the next level.
Our team works strategically to get your website to its optimal functionality, whether it’s updating a current website, or building one from scratch. Through a comprehensive interview process, we will uncover what the end goal for your website is, and then work with web designers and copywriters to bring your vision to life.
We work to develop high-quality, responsive web design that automatically adapts for appropriate viewing, whether your site is pulled up on a desktop computer, a mobile device or a tablet.
With the right campaign in place, search engine marketing is a profitable way to get in front of potential customers actively looking for your business. On the other hand, a badly designed campaign can waste a lot of money. Running a successful paid search campaign requires a lot of time and attention. The gurus at Plaid Swan constantly monitor and optimize campaigns to ensure the best possible results. Paid search marketing isn’t easy, but the results can redefine success for your business.
HEAR DIRECTLY FROM OUR CLIENTS
Plaid Swan is a tremendous partner for the post-secondary education market. Betsy McCloskey and Vicki Dirksen have built up a great company, hired talented team members, and provide outstanding service and deliverables on-time. I highly recommend working with Plaid Swan.
Southwest Technical College
Plaid Swan is very professional, very creative, and they are able to analyze and come up with real world solutions that work for clients. They care deeply about their clients do everything they can to see that we succeed.
Business Manager, F.A.C.
Betsy is a pleasure to work with! Her ideas are always creative and blended well with our business objectives. Those attached to her projects are well informed and play a key role in helping each effort achieve success. She can definitely provide a positive impact on your marketing efforts.
Director, Pinnacle Entertainment
Plaid Swan has the most thoughtful, energetic, and genuine people I have ever come across personally and professionally. They are driven to succeed and give you the results you need. They become part of your team, show true interest in your organization, stay involved and on top of their work.
Dubuque Racing Association
We Partner With Your Organization
Let’s Talk. Call or send us a message.
563-556-1633 ext. 2