The Brief
Chestnut Mountain Resort is located just outside of Galena, Illinois. Traditionally, they’ve been known for providing skiing and snowboarding slopes to tourists and locals alike. However, they are also open during the summer months as well, offering activities like Segway tours, a Mississippi River boat tour, mini golf and the Soaring Eagle Zipline. The goal is to get published coverage for both Winter and Summer season activities.
Our Solution
Plaid Swan developed a marketing brief for each season, outlining a strategy to invite travel writers and bloggers to come and experience Chestnut Mountain Resort activities, dining, lodging, and the beautiful river bluff views. Influence and following count were taken into account for when each writer was invited to say.
Target audiences varied by season, and that was taken into consideration as well. All responses, reservations, correspondence and following up was handled by Plaid Swan.
The Result
By inviting travel writers to Chestnut to experience the Summer activities firsthand, Plaid Swan secured features on blogs, travel sites, and social media platforms of writers and publications highlighting these activities.
Some examples include: