The Brief

In 2013, 13 celebrity baseball players, many Hall of Fame notables, came together to play ball on at the Field of Dreams Movie Site in Dyersville, Iowa. The proceeds from the game benefited the Wounded Warrior Program.

Our Solution

Plaid Swan managed press interviews and communications for the ball players; developed all press materials and hosted the media tent on the day of the game. Plaid Swan managed and arranged interviews for the following celebrity players:

Reggie Jackson
Pete Rose
Jim Rice
Johnny Bench
Wade Boggs
Frank Thomas
Jim Palmer
Rod Carew
Bruce Sutter
Ozzie Smith
Doc Gooden
Paul Molitor
Ricky Henderson

The Results

ESPN and other media sports giants attended and provided live game coverage in addition to the coverage from local news outlets located in the tristate area. From the moment Plaid Swan rolled out the first press announcement, this event became international news. Over 200 articles were shared via the Associated Press. The game sold out with over 4,000 fans in attendance.

Team of Dreams - Gooden
Boggs, Rose and Jackson at Field of Dreams
Reggie Jackson at Field of Dreams
Rose and Boggs at Field of Dreams
Sutter at Field of Dreams
ESPN at Field of Dreams - Media Coverage
Rose and Jackson at Field of Dreams
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