Public relations can help build trust around your brand before they even know about your product or service. The added impact of a well-run public relations campaign that tells the story of your company and brand will help push people from being just a customer to a loyal brand ambassador.
Provide an added dimension to brand positioning by sharing stories which humanize your brand. Our public relations team focuses on more than just sending out press releases, we pitch stories to news outlets to ensure that our clients obtain vast amounts of earned coverage.
With technology infiltrating every aspect of our daily lives, storytelling is more important than ever because it gives people something to connect to.
Good storytelling should be able to hold your audience’s attention and pull them in. Your brand’s story should draw on your audience’s emotions by tapping into their pain points to create tension or their aspirations to inspire them. Deciding which of these emotions to focus on through your storytelling will take time.
Why is emotion so important in storytelling? An emotional story triggers your audience’s empathy, which is the chemical reaction that helps decide where we are going to go with a relationship, whether that’s with a brand or with a person. Triggering empathy in a person simply through the story you are presenting is one of the best ways to gain brand loyalty and attract new customers.
Everything your brand shares should incite an emotional response. This will help people remember your message, remember your brand, and consider becoming a customer of yours.
