HONING STRATEGY
FOSTERING CREATIVITY
MAKING AN IMPACT
At Plaid Swan, we make it our business to know our client’s business. So we dig, we learn, we plan. We will craft a message that engages. We tell the story where your audience will hear it.
From the first meeting to the final deliverable, we employ a strategic process that fosters creativity and makes an impact.
STRATEGIC PLANNING
We use tools to help you identify and realign your marketing goals, including market research, focus groups, product testing, and more. With a sound marketing strategy, your business can concentrate available resources on the greatest opportunities available. We will ensure you are in the right place, armed with the right message.
ADVERTISING PLANNING & PLACEMENT
We work with you to develop a custom advertising strategy to meet your goals and then proceed to negotiate rates and added value for each of your markets using our expertise, knowledge and established relationships with media vendors across the country.
We follow campaigns from start to finish, ensuring you get what you pay for and that it was delivered as expected, because in the end, it’s not about connecting with everyone, it’s about connecting with the right person at the right time in the right place.
DIGITAL MARKETING & ADVERTISING
Plaid Swan identifies and recommends tactics that fit your budget, ensure your message reaches the right person at the right time to deliver the results needed to achieve your goals. With everyone on the go, reaching people on their device of choice is paramount.
search engine optimization (seo)
With 81% of people researching online before making a purchase, it is important to rank at the top of search results. Plaid Swan’s SEO experts put in the work to ensure your website builds relevance and trust so that it ranks in the top ten results on Google.
email marketing
At Plaid Swan, we create customized email campaigns based on the specific needs of your business and align your key-performance-indicators (KPIs) with tried-and-true strategies for the best results. Our engagement-focused email marketing strategies combine your content with your audience’s needs/interests for better results.
reputation management
The success of your brand depends on the voice of your customer. By understanding your current brand reputation, Plaid Swan identifies areas of improvement and starts building strategies to acquire more customers and drive more revenue for your business. As part of the process, we help you claim and ensure your online listings on Google are complete and consistent.
digital & social advertising
Digital can be one of the most cost-effective ways to advertise. Plaid Swan knows how to navigate digital advertising to identify the most effective ways for you to expand your reach, find new customers, and diversify your revenue streams. Our digital ad plans incorporate multiple digital channels including search, display or banner, social media, and video to align your goals while staying within budget.
PUBLIC RELATIONS
Everyone has a story. The challenge lies in getting people to pay attention, connect, and engage. Public relations plays an important role in your marketing mix. Plaid Swan will help you increase brand awareness, thought leadership, informed audiences, industry positioning and customer loyalty.
CONTENT MANAGEMENT
Plaid Swan generates high quality and valuable content to attract more people to your brand, focusing on this key goal of your marketing plan. Whether it is article writing or press releases, we think of unique topics related to your company and industry, speaking directly to your target market.
EVENT PLANNING AND MANAGEMENT
With our staff’s experience in event planning, your company will stand out from the crowd. Plaid Swan will oversee everything from budget development to venue and vendor selections, throughout onsite coordination on the day of the event. We also find you the perfect speaking engagements and appearances to maximize your positive public exposure.
CRISIS COMMUNICATIONS AND MANAGEMENT
When a crisis arises, Plaid Swan will guide you through the challenging situation with crisis management strategies and development of a proactive media approach. Crisis management includes crisis prevention, online management, social media crisis management and reputation management.
CREATIVE
Great creative can help move markets. When we started Plaid Swan, we built our creative services on a simple philosophy: If we aren’t confident we can offer the best creative out there, we won’t offer it at all. Creative cannot just be good, or average. It must be GREAT, whether it is graphic design, animation, or illustration.
WEBSITE DESIGN & DEVELOPMENT
Your website is the storefront of your business. In designing your website, we start with the basics, considering your business or organizational goals and the audiences you are looking to engage. Our web designers, copywriters, and programmers will bring your vision to life. We work to develop high-quality, responsive web design that automatically adapts for appropriate viewing, whether your site is pulled up on a desktop computer, a mobile device or a tablet.
SOCIAL MEDIA STRATEGY
Information found on social media can be invaluable in overcoming sales issues or by positioning your company more strategically for greater profits down the line. Plaid Swan will work with you to identify ways to use social media to share the personality of your business and build relationships that lead to strong brand loyalty from your clientele.
VIDEO/PHOTOGRAPHY
Compelling visuals are an integral part of your brand image. Human attention span is the lowest it’s ever been because of technology and the onslaught of content people are faced with every day. Creating compelling visuals for your business is a practice that Plaid Swan emphasizes. Our creative team will develop a script, storyboard, shot list, and other materials required to create innovative visuals that tell your brand’s story in the best way possible.
