Ramp Up Your Business by Adding a Blog
Are you frustrated your business lacks visibility and digital reach? Listen, there are many solutions people can throw at you, however, have you heard the benefits of utilizing a blog to gain visibility in the digital landscape? 45% of marketers say that blogging is their most lucrative content strategy. It is not only a great way to inform people about who you are and what is important to your business, but it keeps your site active and feeds the search engine. Let’s take a more in depth look on how this breaks down.
Higher traffic = more sales
Creating a blog provides fresh and relevant content for your customers to share. Continually posting new and interesting content inspires your followers to share your articles via their social media platforms, in turn driving new readers to your website. The more traffic to your website, the more sales your company will likely generate. Whether your company is business to business or business to consumer, there is proven success with utilizing blogs. B2B companies generate 67% more leads per month using blogs, while B2C companies generate 88% more leads. Although writing takes time, it has proven to pay off in the grand scheme of things.
Gives your business a voice
Having a blog gives your business the chance to get creative and venture from the formal nature of your website. It allows you to create content in a relatable tone your customers will feel connected to. You have free reign—to an extent—to write about topics that are important to you and the clients you work for.
You are the expert
Does your business receive frequently asked questions? It’s recommended that one of the first topics you should focus on is diving into one of those questions in depth. This allows you to showcase you are an expert in that area and in turn, draws people to your website when they search those specific questions. This also increases the likelihood that person will come back to your website for future answers and tips. For example ( internal plug J ) when we at Plaid Swan communicate about the different ways digital marketing can help your business, you’re probably going to search in the future for more advice on similar topics, such as Facebook’s Algorithm Update and why you should be split testing.
Boosts SEO
Who isn’t trying to find the newest way to boost SEO? Search Engine Optimization (SEO), in a condensed definition, is the way someone finds your website using a search engine, such as Google. The higher your company is listed on Google, the more likely it is that someone will click on your website versus a competitor’s. Google uses an algorithm that lists web pages in a specific order according to their SEO. The algorithm allows Google to crawl through every web page, on every website and rank their SEO based on keyword phrases, graphics that are used, social networking and backlinks.
Blogging helps boost SEO because it creates additional content for Google and other search party websites to keyword match and crawl through. Additionally, the post permanently exists on the internet and although it may not hit the desired number of likes and shares on the first day of publishing, it will continue to show up in readers feeds and search engine sites. This will allow other bloggers and media to cite your work, continually driving new readers and traffic to your website.
Still having trouble understanding how it works? Check out the graphic below to help:
If you have noticed traffic to your website is down or stagnant, it’s time to start writing. Blogging continues to be a key component of online marketing strategies helping drive customers to your website and in return, your bottom line.
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– Lindsay Hottovy │ Public Relations Intern
-Brittani Wilson │ Public Relations Specialist
– Rachel Moser │ Public Relations & Event Intern
-Brittani Wilson │ Public Relations Specialist
emotional connection with its participants. Some of you may not realize this, but Pokémon Go is not the original. When the original Pokémon game debuted twenty years ago, it was a hit similar to the current version. The game was played for years before sizzling out. I remember getting off the bus as a child and my brother would break out his Gameboy to play for hours. Whether you played the game as a child or know someone who did, you have a personal connection to that memory. When the new game debuted this summer, it brought people back to their childhood, but added real life, present surroundings. Working with Google Maps allows the game to see your geographic location and puts the beloved Pokémon in your everyday surroundings.
ng the game, you undoubtedly notice that it brings people together. Let’s face it, I bet you can’t go one day without overhearing a conversation about Pokémon Go or seeing groups of people play the game. For instance, my roommates decided to drive around one Wednesday night to try to catch a Pikachu (which we found at University of Dubuque), and let me tell you, we weren’t the only ones. It was amazing how many people were
where you’ll be when a Pokémon pops up. Better yet, where is Pikachu going to be? The game gives you hints on the bottom right corner as to where a nearby Pokémon may be. “Three more steps”, so you think to yourself, “Three steps straight or is that three steps down the hill?” You’re constantly on the look-out to catch new ones.
– Rachel Moser │ Public Relations and Event Intern
Loras College Dance Marathon is not just a single event in April that raises $$201,000. LCDM is a year-long effort to raise funds and awareness for UICH while providing support for local families. Such events may include: mini-golfing, line dancing, hockey games, video gaming events, networking events, and raking services.
You may have placed an ad in The Wall Street Journal, but did Mr. Jenkins write about you in his “Business World” column? After counting the placements, consider the quality of these placements. Will they influence behavioral changes in the readers? Look at the number of influencers and writers mentioning your brand and the sentiment of their messages. Every placement and mention you receive is putting you one step ahead of your competitors.
