Many companies find themselves stuck between a rock and a hard place when it comes to managing social media. It’s easy to get lost in selling your product or services without considering what your following actually wants to see on their feed. With social media, it is more than just a one-way street; it is about building a relationship between the company and the consumer. In this workshop video, Vicki Dirksen, Plaid Swan Principal/Partner, teaches us about one of the most common ways companies flop on social and provides the right approach on how to tackle the challenge. Take a look and let us know how you plan to incorporate this lesson into your social strategy!



Plaid Swan is a full-service marketing communications agency offering both workshops/training seminars and social media services. Contact us today to learn more!