The process of deciding to allot money into either traditional or social media ads can be daunting. The advertising world is always changing, so it can be tough figuring out which avenue is the right choice to best reach your target audience. In this workshop video, Vicki talks about key factors that best determine how your media mix will perform when it comes to traditional or social advertising.




Plaid Swan is a women-owned marketing communications firm operating out of Cedar Rapids, Iowa. The firm represents clients across the United States in public relations, media planning, social and digital media, graphic design and strategic planning. Visit us online at or on our social media channels as @PlaidSwan. Lines are meant to be crossed.