“If “blogging” is a dirty word, then I am scum.” -Kevin Lim


Is anyone out there? Can anyone hear me? Hellooo?

Wait! Did you hear that?


The whispered words over the din of hyperbole and malice that chokes the internet on a daily basis…a soft lyrical voice sending us hope and good cheer – ”The blog is not dead.”  

The blog is in fact, still kicking, living, breathing like your old Aunt Gertrude who blew out her 101 candles last June. So what if Gawker.com was put to rest, the soul of the blogger – blogs on. Blogging is still one of the most valuable tools a business can have. So whip out that laptop, flex those phalanges, because here are 5 reasons why your business should have a blog.


It Establishes Yourself as an Expert: To write is to give. When you write useful and engaging content you are driving traffic to your site and establishing yourself as an expert. People will begin to see you as someone who is knowledgeable, dependent, and a leader. Because of this they will begin to trust you more than the competition and when they are in need of your services, it will be you who they go to. Things can only go up from there, including your sales.

 It Increases Your Business’s Visibility: When your blog is full of resourceful information,  relevant content, useful tips and advice you will be able to increase your businesses exposure, cultivating opportunities for you to meet and attain future leads, employees, and clients. By creating content that people want to read, that they find entertaining and useful, you are successfully getting your brand name out there as well as meeting new people you might not have met otherwise. This puts your business ahead of the pack and that’s ‘howl’ it should be.

You Can Share Your Blog to Social Media: The nice thing about blogs, and perhaps the simplest, is you can share your blog to your businesses social media platforms, increasing engagement and viewers. You can even set up your blog so it automatically posts to social media feeds when it’s published on your website. If you incorporate photos or videos in your blog post, you’ve already increased your chances to receive more engagement. Posts with engaging, funny, and relatable, eye-catching headlines and images, generate more clicks, likes, and shares, than those with just plain written text.  So get ‘Disney’ all over your blog and make it technicolor.


You Stand Out from the Crowd: In a world that is full of competition it might seem hard to stand out. But have no fear, the blog is here! A blog is a great way for your business to stand out from the pack. If you want to engage with viewers and not be overlooked online, this can help. A blog allows your voice to be heard. You can write your own content or have multiple employees help with the process. By starting a blog, you are getting your name out there, producing pieces that show off your expertise, and engaging with viewers you may not have reached in the past. Get a blog. Do it now. By the time your competitors realize you’re attracting customers thru your blog, you’ll already have an audience established and they’ll be busy playing ‘catch up’.

 You Are Able to Attract New Customers: According to a HubSpot survey, 60% of businesses that had a blog attained more customers than those who didn’t. By being present online you are increasing your chances of engaging with a variety of viewers. Thru a blog you show your customer base your doors are open for business. You are showing them that you’re online, you’re relevant, and you’re an expert in your field. A blog also allows you to answer questions. When a potential client reads your blog and sees you as a valuable resource, you’ll be the first one they go to.


You thought Grease was the word? Wrong! Blogging is the word. You might be thinking blah, blah, blah, but you should be thinking blog, blog, blog! Blogs should be, scratch that, need to be, a part of your marketing mix.

Blogging is not dead. Only flogging is, but that’s another subject. Perhaps a subject we’ll touch upon in our next blog.


Plaid Swan Inc. is a female owned and operated marketing communications firm with multiple offices located in the Midwest. Looking to make your company’s blog stand out? Don’t have a blog, but want one? What’s a BLOG? Contact us today to see how we can bring your brand to a new stellar level!

 Plaid Swan: (563) 556-1633

Email: betsy@plaidswan.com




-Haley Corkery │ Public Relations Specialist