(563) 556-1633 ext. 2
betsy@plaidswan.com
 

LINES ARE MEANT TO BE CROSSED

 

As a full-service marketing communications firm, we combine our strengths to help you meet your goals. Our agency is female owned and operated with a team of experienced, critical thinkers dedicated to helping you communicate with your target audience. We use smart, insightful strategy to pave the way for powerful ideas that provide positive outcomes. Our ideas work, and our clients benefit. The results speak for themselves.

 

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Bring the Power of Outsourcing to Your Organization

 

Strategic Planning

The right strategy ensures you are in the right place, armed with the right message, for the most impact. We start with thoughtful strategy that leads to powerful ideas and undeniable results. LEARN MORE

Public Relations

Public relations plays an important role in the marketing mix. We use PR to help you to tell your story, engage your audience, and connect in a way that builds credibility. LEARN MORE

Creative

Great creative can help move markets. We work to push your creative to the next level by bringing insightful strategy to life. LEARN MORE

Web

Your website is the modern storefront of your business. We work with you to help ensure the design reflects your brand, the message speaks to your audience, and the back-end is optimized for the best user experience. LEARN MORE

Media

Media strategy is not about connecting with everyone, it’s about connecting with the right person at the right time in the right place. We create custom media strategies that are targeted to help you meet your goals. LEARN MORE

Social Media

Social media has changed the way we do business. We work with our clients to identify ways to use social media to share the personality of your business and build strong brand loyalty. LEARN MORE

LEADERSHIP

 

MAKING CONNECTIONS

 

Stay up-to-date with our latest blogs and what’s happening in our world.

The Right Approach to Social Media

Many companies find themselves stuck between a rock and a hard place when it comes to managing social media. It’s easy to get lost in selling your product or [...]
Read moreThe Right Approach to Social Media

Letter Writing, A Dying Art: Part One

In high school, I took some business classes that proved beneficial in many ways, particularly when it came to landing summer jobs.  I took bookkeeping, shorthand, [...]
Read moreLetter Writing, A Dying Art: Part One

Between Two Macs: Christian interviews Graphic Designer Craig White

Have you ever wondered what it takes to be a graphic designer and artist? Well, you’ve come to the right place! Budding designer and videographer Christian Smith sat [...]
Read moreBetween Two Macs: Christian interviews Graphic Designer Craig White

Let’s Get Organized

I am not the most organized person, but when I get the notion to organize some part of my life, I am dedicated to the project and love the final results.  For [...]
Read moreLet’s Get Organized

4 New LinkedIn Features to Bring You Up To Speed

When you log into LinkedIn, the world’s largest professional networking platform, it may not look like much has changed since last month. However, LinkedIn has added [...]
Read more4 New LinkedIn Features to Bring You Up To Speed

What’s on Your Bucket List?

The Yearly Bucket List Oath:  I solemnly swear to create memories that last a lifetime.  I vow to make an impression on the world, not the couch.  I promise to dream [...]
Read moreWhat’s on Your Bucket List?

Ghostwriters: The masterminds behind the success of others

Ghostwriting has a renowned and lengthy history. Some of the most famous politicians, artists and authors have employed ghostwriters to engage their audiences, all [...]
Read moreGhostwriters: The masterminds behind the success of others

Two Weeks in France, Part Two: The Rhone River

The rivers of Europe meander through ancient walled towns and past castles perched high on hilltops.  Cruising these beautiful waters on longships or barges can take [...]
Read moreTwo Weeks in France, Part Two: The Rhone River

Agencies: Then and Now

Advertising has been a cornerstone of business strategy since newspapers and magazines were the only way news was distributed (think, mid-1700s). The first paid [...]
Read moreAgencies: Then and Now

Who, Which, or That?

Pesky word choices are the bane of every English grammar student and would-be writer.  Choosing the right verb, the correct pronoun, or an adverb over an adjective [...]
Read moreWho, Which, or That?

Is your website keeping up with the ever-changing times?

Life moves fast, and so should your webpage. Keep up! I know, it’s definitely not as easy as it sounds with the internet constantly evolving and new trends [...]
Read moreIs your website keeping up with the ever-changing times?

Two Weeks in France, Part One: Paris

Paris is known as the “City of Light.”  This is because Paris was a center of education/ideas and also because the city used gas lamps to brilliantly light the [...]
Read moreTwo Weeks in France, Part One: Paris

Twitter finally cracks down on internet “trolls”

This March, Twitter announced plans to improve the health of public conversations that take place on Twitter, AKA find a way to take down internet trolls. Since [...]
Read moreTwitter finally cracks down on internet “trolls”

Snappy Starts

My father was a fiery preacher and a great speaker.  His sermons kept even the sleepiest of parishioners at attention with his intermittent thunder.  He used life [...]
Read moreSnappy Starts

Six things you should know about Generation Z

Millennials have been a central focus of marketers for some time. It’s no surprise given the size of the generation and the fact that roughly $30 trillion in [...]
Read moreSix things you should know about Generation Z

We Partner With Your Organization

 

Let’s Talk. Call or send us a message.

 

563-556-1633 ext. 2