(563) 556-1633 ext. 2
betsy@plaidswan.com
 

LINES ARE MEANT TO BE CROSSED

 

As a full-service marketing communications firm, we will combine our strengths to help you meet your goals. We are a female owned and operated agency, with a team of experienced, critical thinkers who are dedicated to helping you communicate with your target audience. We use smart, insightful strategy to pave the way for powerful ideas that provide results. Our ideas work, and our clients benefit. The results speak for themselves.

 

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Bring the Power of Outsourcing to Your Organization

 

Strategic Planning

The right strategy ensures you are in the right place, armed with the right message, for the most impact. We start with thoughtful strategy that leads to powerful ideas and undeniable results. LEARN MORE

Public Relations

Public relations plays an important role in the marketing mix. We use PR to help you to tell your story, engage your audience, and connect in a way that builds credibility. LEARN MORE

Media

Media strategy is not about connecting with everyone, it’s about connecting with the right person at the right time in the right place. We create custom media strategies that are targeted to help you meet your goals. LEARN MORE

Web

Your website is the modern storefront of your business. We work with you to help ensure the design reflects your brand, the message speaks to your audience, and the back-end is optimized for the best user experience. LEARN MORE

Creative

Great creative can help move markets. We work to push your creative to the next level by bringing insightful strategy to life. LEARN MORE

Social Media

Social media has changed the way we do business. We work with our clients to identify ways to use social media to share the personality of your business and build strong brand loyalty. LEARN MORE

LEADERSHIP

 

MAKING CONNECTIONS

 

Stay up-to-date with our latest blogs and what’s happening in our world.

Public Relations: Perfecting Your Pitch

Media outlets are inundated with press releases and media alerts, story ideas and press invitations. Everybody wants their story to gain media coverage so their [...]
Read morePublic Relations: Perfecting Your Pitch

Book Series for a Cold Winter’s Night Read

In the last few years, I have become taken by several book series.  I keep checking for the release dates on new additions to each series and shamelessly buy the [...]
Read moreBook Series for a Cold Winter’s Night Read

Commercials that won the Super Bowl

In case you missed it, football’s biggest night happened on Sunday. While the game was an epic win for the Eagles, and everyone was left wondering if Justin [...]
Read moreCommercials that won the Super Bowl

Tune Your Tone

“Good job.”  These two words can be said in so many ways that completely change their meaning.  Imagine someone saying them with enthusiasm so that they are a [...]
Read moreTune Your Tone

The Facebook algorithm is changing… again.

What does this mean for you and your business? What does this mean for the platform in general? What can you do moving forward, despite all the moving and shaking in [...]
Read moreThe Facebook algorithm is changing… again.

The Ever-Morphing English Language

Geoffrey Chaucer (1343-1400) was a philosopher, astronomer, bureaucrat, courtier, and diplomat, but he is best remembered today as the author of The Canterbury [...]
Read moreThe Ever-Morphing English Language

Not Another Marketing Predictions Blog

2018 is going to be the year of Facebook Virtual Reality and flying cars… WAIT. Only half that statement is true, but we aren’t going to bore you with another blog [...]
Read moreNot Another Marketing Predictions Blog

Writing Concisely – Part Two

“The most valuable of all talents is that of never using two words when one will do,” (Thomas Jefferson). William Shakespeare, William Strunk, Mark Twain and [...]
Read moreWriting Concisely – Part Two

The Net Neutrality repeal and how it will affect you

Have you ever found yourself stuck on the interstate, looking for the next opening in the fast lane so that you can finally get out of traffic? If so, then you’ve [...]
Read moreThe Net Neutrality repeal and how it will affect you

Writing Concisely – Part One

“If it is possible to cut a word out, always cut it,” wrote George Orwell, author of Animal Farm and 1984, in his 1946 essay, “Politics and the English Language.”  [...]
Read moreWriting Concisely – Part One

Yes, Virginia. You Really Do Need a Strategic Plan

  Strategic Planning. I can hear the groaning as I write this. The term has been so overused, that a vision of a huge document sitting on a dusty shelf comes to [...]
Read moreYes, Virginia. You Really Do Need a Strategic Plan

The Serial Comma: Much Ado about Nothing or Something?

If a discussion of the use of commas makes your stomach churn and your head spin, then take a deep breath because there are people who not only discuss such a [...]
Read moreThe Serial Comma: Much Ado about Nothing or Something?

Keeping Your Reputation Intact During a Crisis – Online and in the Media

In today’s social media landscape, information about your organization and your employees travels at the speed of light, covering not only the communities in which [...]
Read moreKeeping Your Reputation Intact During a Crisis – Online and in the Media

Parallelism

And so even though we face the difficulties of today and tomorrow, I still have a dream. It is a dream deeply rooted in the American dream. I have a dream that one [...]
Read moreParallelism

PR Case Study: Meskwaki, Inc.

We can’t help but get excited when one of our clients gets national exposure. And when we’ve helped make that happen, it’s just the cherry on top. Last month, our PR [...]
Read morePR Case Study: Meskwaki, Inc.

We Partner With Your Organization

 

Let’s Talk. Call or send us a message.

 

563-556-1633 ext. 2