(563) 556-1633 ext. 2
betsy@plaidswan.com
 

LINES ARE MEANT TO BE CROSSED

 

As a full-service marketing communications firm, we will combine our strengths to help you meet your goals. We are a female owned and operated agency, with a team of experienced, critical thinkers who are dedicated to helping you communicate with your target audience. We use smart, insightful strategy to pave the way for powerful ideas that provide results. Our ideas work, and our clients benefit. The results speak for themselves.

 

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Bring the Power of Outsourcing to Your Organization

 

Strategic Planning

The right strategy ensures you are in the right place, armed with the right message, for the most impact. We start with thoughtful strategy that leads to powerful ideas and undeniable results. LEARN MORE

Public Relations

Public relations plays an important role in the marketing mix. We use PR to help you to tell your story, engage your audience, and connect in a way that builds credibility. LEARN MORE

Media

Media strategy is not about connecting with everyone, it’s about connecting with the right person at the right time in the right place. We create custom media strategies that are targeted to help you meet your goals. LEARN MORE

Web

Your website is the modern storefront of your business. We work with you to help ensure the design reflects your brand, the message speaks to your audience, and the back-end is optimized for the best user experience. LEARN MORE

Creative

Great creative can help move markets. We work to push your creative to the next level by bringing insightful strategy to life. LEARN MORE

Social Media

Social media has changed the way we do business. We work with our clients to identify ways to use social media to share the personality of your business and build strong brand loyalty. LEARN MORE

LEADERSHIP

 

MAKING CONNECTIONS

 

Stay up-to-date with our latest blogs and what’s happening in our world.

Agencies: Then and Now

Advertising has been a cornerstone of business strategy since newspapers and magazines were the only way news was distributed (think, mid-1700s). The first paid [...]
Read moreAgencies: Then and Now

Who, Which, or That?

Pesky word choices are the bane of every English grammar student and would-be writer.  Choosing the right verb, the correct pronoun, or an adverb over an adjective [...]
Read moreWho, Which, or That?

Is your website keeping up with the ever-changing times?

Life moves fast, and so should your webpage. Keep up! I know, it’s definitely not as easy as it sounds with the internet constantly evolving and new trends [...]
Read moreIs your website keeping up with the ever-changing times?

Two Weeks in France, Part One: Paris

Paris is known as the “City of Light.”  This is because Paris was a center of education/ideas and also because the city used gas lamps to brilliantly light the [...]
Read moreTwo Weeks in France, Part One: Paris

Twitter finally cracks down on internet “trolls”

This March, Twitter announced plans to improve the health of public conversations that take place on Twitter, AKA find a way to take down internet trolls. Since [...]
Read moreTwitter finally cracks down on internet “trolls”

Snappy Starts

My father was a fiery preacher and a great speaker.  His sermons kept even the sleepiest of parishioners at attention with his intermittent thunder.  He used life [...]
Read moreSnappy Starts

Six things you should know about Generation Z

Millennials have been a central focus of marketers for some time. It’s no surprise given the size of the generation and the fact that roughly $30 trillion in [...]
Read moreSix things you should know about Generation Z

Phrases That Have Outlived Their Original Meanings – Reboot

Two weeks ago, Diane wrote an article on phrases that have outlived their original meaning, such as “carbon copy” and “Kodak moment.” We [...]
Read morePhrases That Have Outlived Their Original Meanings – Reboot

Social Media: The Benefit of Utilizing Content Calendars

It’s 2018, so whether you are a local community bank, a retirement home, or a Fortune 500 company, your business should be creating and sharing content via social [...]
Read moreSocial Media: The Benefit of Utilizing Content Calendars

Phrases That Have Outlived Their Original Meanings

Every language has its special phrases that no longer make sense if you look at the exact meanings of the words.  Together such words and phrases have unique [...]
Read morePhrases That Have Outlived Their Original Meanings

Interview with an Employee: Emily Bettridge, Content Strategist

Marketing Intern Shannon Moore sat down with our Content Strategist, Emily Bettridge, to learn more about the person behind the position. Emily joined Plaid Swan [...]
Read moreInterview with an Employee: Emily Bettridge, Content Strategist

Let’s Get Picky: the Em Dash, the En Dash, and the Hyphen

My teacher in ninth grade English, Mrs. Wood, was picky.  The first written assignment I turned in to her was returned to me with a low grade because I had not used [...]
Read moreLet’s Get Picky: the Em Dash, the En Dash, and the Hyphen

Media planning vs. Media buying

Do you PLAN your company’s media or are you just buying space based on what the media outlets are putting in front of you? Many organizations spend thousands of [...]
Read moreMedia planning vs. Media buying

Taking a lesson from the brand loyalty of sports

I grew up in a basketball house. Both of my brothers played basketball, my dad was a coach and I played all throughout middle school and high school. It was a sport [...]
Read moreTaking a lesson from the brand loyalty of sports

Great Teachers Create Successful Leaders

It’s a worthwhile endeavor to reach back in time and remember teachers who made a difference in our lives.  What was it about them that made them so memorable?  What [...]
Read moreGreat Teachers Create Successful Leaders

We Partner With Your Organization

 

Let’s Talk. Call or send us a message.

 

563-556-1633 ext. 2