FIAT LUX WINDOW CLEANING
Peter Olson, owner of Fiat Lux, has been cleaning windows for over 15 years in the Dubuque area. After the decision to move his business to the Twin Cities area of Minnesota, Peter decided that his brand was outdated and no longer embodied the business or the work he did. In order to be successful in a big city like Minneapolis, an updated image was necessary.
In the process of rebranding, Peter’s company was renamed to Fiat Lux. From the creative standpoint, one of the first things that needed to be done was to create a new logo. After bringing the client three different logos with completely different vibes, the client chose the logo with the sun that was very fitting with his new business’ name: Fiat Lux, or in Latin, “let there be light.”
With the creative in place, it was time to spruce up the business’ website. It needed a makeover to keep up with the times and to portray a more professional look that represents Fiat Lux and the high-quality services it provides.
With such an appropriately-named business, the branding behind it fell into place. The final website features clean lines and whitespace to make the site easy to navigate. From a new name and logo to a new website, Peter and his window washing business were able to take on the challenge of moving to a new city.