Social media is not a billboard

At Plaid Swan, we are constantly thinking about social media and where it is taking brands these days. Social media is constantly changing, but there’s one aspect that hasn’t changed: the social side.

Social media was designed to be a place to connect with your friends, family, and maybe co-workers or previous classmates. Now, you can also interact with the businesses, organizations and brands you love.

Social media derives personalized experiences that most people with internet access interact with every day. Businesses also contribute to this experience. They post what they believe will please their followers. They also use metrics and analytics to determine which type of content is successful and which platforms could use a different approach.

There is more to social media than just posting content, however. Getting your audience to engage with posts and updates (i.e. “like” it, comment on it and share it) will show their interest in what your business is doing, as well as make your content stand out and more visible with current algorithms.

Since social media is a two-way street, you also need to communicate back to your audience and show your interest in their wants and needs. Society is changing and shifting to a world where communication over the internet is as (or more) important than face-to-face communication. Just as you answer your business’ telephone or greet visitors in your office, you need to answer or react to your follower’s comments and posts. If you publish content without ever interacting with your consumers, you are doing nothing more than placing a billboard on your page, and that billboard is not going to be located near a heavily-trafficked area.

The engagement and interaction side is why we call it “social” media in the first place. The goal is to be social by remaining active on your platforms and communicating with your followers to foster a relationship with the people who enjoy your products and services.

Here is what you need to know about social media engagement and how your business can do it well.

What is social media engagement?

Social media engagement is similar to a long-term relationship. Imagine a committed relationship, maybe to the point a couple decides to get married. These two people are dedicated to one another, they interact regularly and enjoy what each other has to say. They are prepared to adapt to new things, and they can think of their future together.

With social engagement, relationship building is key in determining the success of a business’ social media. In this case, however, there is not only one committed relationship; there are tens, hundreds or thousands of relationships. Regardless of how large your current audience is, there is always room to grow by creating more of these interactive relationships.

Why does engagement need to be part of your social media strategy?

Engagement is a way to simply exceed your followers’ expectations. No, it is never required of your business to respond to comments or direct messages; it is not mandatory for you to follow other social media accounts; you don’t even have to post.

But it is expected and will determine how successful social media will be in your marketing mix. What’s the point of being a part of any social media platform if you don’t do these things?

Step out of your comfort zone and find ways to benefit your consumers when possible. For example, use social media as another tool for customer service. Post insightful content to inform and enthuse your followers about what your company is doing to make their lives better. Then take a step further to answer their questions, react to their excitement and take their feedback as if it’s a bar of gold.

According to this Sprout Social report, using social media is now the top choice for people seeking customers service. Facebook and Twitter have become the first places social media users go for customer support, product inquiries or just to thank you for doing business.

Your business can also take advantage of these conversations to learn more about your active customers and polish your brand’s identity to increase your credibility. As the waves of feedback – both positive and negative – stream down your accounts, you will be watched to see if you consider and appease your customers.

Some of your social media followers will also provide marketing materials for you, which is called user-generated content. This is an opportunity to share content your audience posts about you to increase your reach and continue to build brand support. You are essentially showcasing your customers, which pushes others to interact with your brand to gain an avenue of communication. (Plus, who doesn’t love seeing their content published on their favorite brand’s page or story?)

How long does it take?

The great thing about engagement is that you can do as little or as much of it as you want to (or need to). The higher your efforts are to maintain a meaningful conversation between your business and your customers, the more engagement you will continue to receive. This ultimately helps with referral traffic (getting more people to see your content and activity), which leads to more followers and finally means more loyal customers.

What can you expect with or without social engagement?

The benefits of social media engagement seem clear, so why haven’t more brands fully embraced it in their marketing strategies?

Merely broadcasting your content will lead to low reach and poor traffic. By adding engagement to your social media efforts, your brand awareness will be boosted as your shares, reach and impressions rise. Your business’ brand loyalty and value will also escalate as you continue to cater to your followers’ needs, find solutions to their problems, and show your dedication to pleasing your customers.

For example, people enjoy positive interactions with brands on social media. The Twitter exchange below is a great example of how thoughtful and fun social engagement between a business and customer can be. Aside from receiving several likes, comments and retweets, Sainsbury’s increased its earned media by getting published in news outlets like Buzzfeed.

Likewise, followers want to know their needs are being noticed and considered. Target displayed kindness in response to one customer’s thoughts about the store’s layout, shown below. She then showed appreciation for their response to her concerns. They also took advantage of the concern and offered a service for others with similar thoughts. If they hadn’t taken the time to reach out to her, she may not have known about the service, and she could have begun shopping at a competitor’s grocery store who was willing to cater to her needs.

If your business believes it can manage without the use of engagement on social media, you might think twice after this. Best Buy is extremely active when considering how often they post to their Instagram account. However, it is hard to find a response to any of their customer’s queries. In the post below, a customer had questions about a camera. They commented four times with questions and concerns about the product and not being able to contact the company for assistance. At the end of her complaint, she said, “…never ordering here… just poor customer services! I used to love them but [there are] more stores out there…”

What can I start doing right now to engage my followers?

Post frequently and remain active on each platform

Post your own content in regular patterns and do so often. Each platform has its own algorithms to dictate which content is seen more often and by more people, and each user is a creature of habit in terms of when they are likely to check social media throughout the day. For Facebook and Instagram, it is suggested to post a minimum of three times each week, while Twitter is more demanding with a minimum posting of twice each day.

Not only should you be sharing your own content but use each platform as a vehicle to share other business’ content. Keep in mind, the content you share from other accounts should still be relevant to your industry, your brand and its mission, as well as the products and services your business offers.

Be personal

When communicating with your followers, stay in line with the tone of your business. This may be casual, formal, sarcastic, and so on. Speak to them without sounding like a press release and show them there is a real person behind the brand. By doing this, you will begin to connect with your customers and earn loyalty for the way you treat them. Showing respect and understanding when communicating will lead them back to your content.

Listen

Engagement is like playing a game of tennis. Your business serves the ball by posting content for your audience to anticipate and receive. They will then return the ball by liking, commenting and sharing your posts with their friends and family. If you abandon their return, you will lose the point. By being prepared to handle positive and negative feedback (and always respond to the negative), you will show you are responsive and considerate of their thoughts. The conversation will rally on as long as it takes to satisfy each of your followers to win each point.

Monitor

There are several social media marketing apps which track important engagement metrics, including shares, retweets, reach and impressions. Take time each month to see which posts are gaining the most views and find ways to improve posts that receive low engagement.

If you have further questions about how social media can play a part in your marketing mix, reach out to us!

Plaid Swan is a women-owned marketing communications firm operating out of Cedar Rapids, Iowa. The firm represents clients across the United States in public relations, media planning, social and digital media, graphic design and strategic planning. Visit us online at PlaidSwan.com or on our social media channels as @PlaidSwan. Lines are meant to be crossed.

September 17, 2018

Traditional Media vs. Social Media (1 minute read)

The process of deciding to allot money into either traditional or social media ads can be daunting. The advertising world is always changing, so it can be tough figuring out which avenue is the right choice to best reach your target audience. In this workshop video, Vicki talks about key factors that best determine how your media mix will perform when it comes to traditional or social advertising.

August 13, 2018

The Right Approach to Social Media

Many companies find themselves stuck between a rock and a hard place when it comes to managing social media. It’s easy to get lost in selling your product or services without considering what your following actually wants to see on their feed. With social media, it is more than just a one-way street; it is about building a relationship between the company and the consumer. In this workshop video, Vicki Dirksen, Plaid Swan Principal/Partner, teaches us about one of the most common ways companies flop on social and provides the right approach on how to tackle the challenge. Take a look and let us know how you plan to incorporate this lesson into your social strategy!

Plaid Swan is a full-service marketing communications agency offering both workshops/training seminars and social media services. Contact us today to learn more!

July 16, 2018

4 New LinkedIn Features to Bring You Up To Speed

When you log into LinkedIn, the world’s largest professional networking platform, it may not look like much has changed since last month. However, LinkedIn has added four new features within this short timeframe. With options such as page translations and carousel advertisements, taking advantage of these updates will help any user stay ahead on this platform.

Amidst these changes, their number of users has grown by more than 95 million members since the third quarter of 2016, bringing the number of users on LinkedIn worldwide to 562 million.

With the release of a multitude of new features, this past month alone has been a game of catchup for novice users and marketers alike. Let’s dive into the biggest changes to the site and how marketers and users should be taking advantage of them to use the site to its full potential.

Kudos

According to LinkedIn, seven out of 10 employees who receive appreciation for their work give better remarks about their jobs. LinkedIn Kudos creates a fun and easy way to show appreciation for others in the professional community.

This feature is appropriate for large corporations or local agencies. Use one of the 10 Kudos categories to give a shout out to someone who made your day brighter or made your workload lighter. Tag the co-worker you are recognizing so they receive a notification and see it in their feed.

Photo courtesy of LinkedIn.

Native QR Codes

Shortly after the Kudos feature, LinkedIn introduced a simple way to find the profile of someone you meet and connect on-the-spot. In your LinkedIn app, click the 4-grid icon on the right of the search bar to access your code and to scan other codes. Scan the photo below to test this feature.

With this addition of native QR codes, gone are the days of requesting business cards or asking how to spell others’ names. While attending conferences or networking events, open the LinkedIn app and scan their QR code to stay in touch. Now any user can connect and build their professional community in and out of the office. To continue your offline conversations online, consider putting your personal or your company’s LinkedIn QR code on brochures, event materials, on your website, on lanyards or in your email signature.

Post Translations

LinkedIn has also presented a way to connect with people from all corners of the globe. Keep in touch and understand all the conversations happening in your LinkedIn feed with the new “See Translation” feature.

If you and your colleagues make a connection with clients who live in another country or people you meet at global industry events, speaking different languages will no longer be a barrier when trying to maintain meaningful professional relationships. It is important to have conversations on the topics you care about, and it shouldn’t matter where you are in the world.

Photo courtesy of LinkedIn.

Carousel Advertisements

Finally, LinkedIn has continued the evolution of their Sponsored Content. Native carousel ads help humanize B2B marketing efforts and generate a deeper connection with your audience. Carousel ads are an advertising option that allows up to 10 images that can be scrolled through horizontally. They allow businesses to tell a more in-depth story, showcase multiple offerings at once or share industry insights.

Carousel ads can be used to make fun and informative campaigns for businesses to tell stories, give life to products and services, explain their industry and more. With the ability to feature multiple visuals at a time, brands can tell a deeper story about their product or service than a single image or post could convey.

What’s Next For LinkedIn?

As LinkedIn continues to add these forward-thinking features to their platform, marketers should keep an eye on where their audience is spending their time. As the number of active users increases in its next quarterly report, it may be worthwhile to invest more resources in running campaigns and creating more content for the site.

Until more features are released, click around the platform and experiment with these additions. Don’t forget to check your engagement to see if your audience has spent more time with you on LinkedIn.

Amanda Wymore is the Social Media Coordinator
at Plaid Swan, working out of the Cedar Rapids
office. For inquiries about our services, including
social media, contact us today!

June 18, 2018

Agencies: Then and Now

Advertising has been a cornerstone of business strategy since newspapers and magazines were the only way news was distributed (think, mid-1700s). The first paid advertisement was featured in a French newspaper around that time, and the telegraph was even used as the first form of spam to send out mass messages to the public.

Once technology caught up, ads became popular on all platforms: from billboards along interstates where newly invented cars started driving, to radio and television and finally, the internet.

Enter: Agencies

With advertising came the rise of the advertising agency – at least the early outlines of one. Individuals began buying mass amounts of newspaper advertising space and selling it to businesses with a markup. In this early form, the business would do all the creative work themselves, leaving the agent with the sole task of placing the ad.

The first agency to begin working in America was founded by Volney B. Palmer in 1840, although agencies were forming throughout Europe as early as 1786. Like his predecessors, Palmer was merely placing ads, leaving the creative to clients. The first version of the modern-day advertising agency appeared in New York by the name of N.W. Ayer & Son. This agency expanded services to include planning, creative, and executing complete campaigns for its clients. Recognize some of these ads that came out of N.W. Ayer?

Mad Men advertising era

According to Della Femina, an ad executive who has been in the business for well over 50 years, Mad Men is no myth, “If anything, it’s underplayed.”

While some of today’s agencies boast a bar in the office or a kegerator in the kitchen, these drinking activities don’t hold a candle to the amount of alcohol that was consumed during the “Mad Men” era of the advertising world. Paired with chain smoking in the office and loose morals, it’s hard to fathom how these execs got anything done! But they did, and they transformed advertising as they knew it.

Agencies became necessary brand partners for any business that wanted to be heard. They started developing marketing strategy, brainstorming ideas, producing ads, interacting with the media and more. In this era, brands tended to stretch the truth a bit to entice customers. (Sort of fits in with the loose morals, doesn’t it?)

Technology breakthroughs

Although Gen Z is growing up as the first generation to have never lived without the internet, there are still plenty of baby boomers who remember the first television to grace their living room. Radio ads were popular, but with TV, a whole new strategic approach was necessary, and it had to be visual. Commercials needed to tell a story and appeal to listeners and watchers in a way that went beyond the static magazine ad.

Not long after the TV came cable TV, the internet and then social media. A global world with instant connections has formed, and as technology evolves, so must brands and their approach to advertising.

Agencies today

Many companies have taken their marketing and advertising internal, but the traditional advertising agency still stands as an expert in the market. Whether it’s complete brand control or à la carte services, an agency is useful to companies and organizations on multiple levels.

Nonprofit organizations who can’t afford a full-time marketing staff can find value in partnering with an agency, while bigger brands and corporations often employ agencies for their outside perspective on the company and extensive media connections.

So, while today’s agency isn’t quite as glamorous as Mad Men portrays, they are still a staple in today’s advertising landscape (and they still have some fun in the office).

Want to learn more about today’s agency life? Stop by this week’s BizMix to tour the Plaid Swan offices and take part in an agency experience unlike any other!

May 21, 2018

Twitter finally cracks down on internet “trolls”

This March, Twitter announced plans to improve the health of public conversations that take place on Twitter, AKA find a way to take down internet trolls. Since November of 2017, the platform has been trying to come up with different policies, procedures and safety updates that will prohibit inappropriate content and hate speech online.

Finally, this past week, Twitter took action and made a global change to its algorithm. According to Twitter’s Chief Executive, Jack Dorsey, this change is shaping up to be one of the biggest things they have ever done.

A new algorithm

The new system will use behavioral signals to assess whether a Twitter account is adding to or detracting from the overall health of conversations. The new system aims to tackle issues of behaviors by integrating new behavioral signals into how Tweets are presented. According to Twitter, with this new system, if an account tweets at multiple other users with the same message, and all of those accounts either block or mute the sender, Twitter will recognize that the account’s behavior is bothersome, and will take action. But if an account tweets at multiple other accounts with the same message and some of them reply or hit the “heart” button, Twitter will assess the interactions as welcome and Twitter will accept these accounts.

Some behind-the-scenes changes

While many new signals will be added, most will not be visible externally. The biggest change to Twitter will be the organization and presentation of content. Because the content often put forth by trolls or fake accounts are not a violation of Twitter’s policy, the content will remain on Twitter but will only be available if you select “show more replies” or change your Twitter settings to “see everything.” The goal in this is to reduce the number of tweets that disrupt user’s interactions on Twitter.

It’s a start

Twitter does admit that their work is far from done and they are continuing to work to make everyone’s Twitter experience more enjoyable. With Facebook and Google constantly making changes to better the safety of its users, Twitter is left with big shoes to fill. While Twitter tries to keep up, their Vice President, Del Harvey, has made it clear that the company is trying to find its balance, while also solving its issues. “What would Twitter be without controversy?” Harvey said.

-Shannon Moore, Marketing Intern

Plaid Swan is a full-service
marketing communications firm,
providing national media services to
many companies across the United States.

January 23, 2018

The Facebook algorithm is changing… again.

What does this mean for you and your business? What does this mean for the platform in general? What can you do moving forward, despite all the moving and shaking in the social media world? Read on, my friend.

Early this month, Mark Zuckerberg announced that his annual “personal challenge” for 2018 would be to make sure that time on Facebook is “well spent.” A week later, he shared that part of the focus would be to change the News Feed algorithm once again to prioritize friends’ and family members’ posts instead of Pages.

Loosely translated: If you’re a business, your Facebook page’s post reach is about to drop.

Fortune estimated four days later that Facebook had already lost over three billion dollars. Businesses went to Facebook – specifically to Zuckerberg himself – to voice their concerns.

The fact of the matter is though, we can’t change Zuckerberg’s mind. He’s pledged to donate 99 percent of his Facebook shares over his lifetime, so losing money is ultimately not his greatest concern.

So, what CAN you as a business owner or social media marketer do?

Take a good look at your content

If you’re not already, make sure your Facebook content is engaging and relationally-focused. Facebook has shared that Page posts that tend to generate discussion will have a higher priority in News Feeds. What does this look like? Ask your fans questions. Create and share community events. Share new trends from within your industry. Feature your staff and fans and any other type of content your audience has been prone to engage with in the past. Make sure you actually take time to respond to comments on your posts and keep looking for other ways to engage with your fans in an authentic way, such as through Facebook Groups. Also make use of Facebook Live if you haven’t already – fans can opt to get a notification when you go live, and it’s been proven to be highly engaging, too.

NOTE: Creating engaging content does NOT mean using “engagement bait” – Facebook made an announcement in December that these kinds of posts will be devalued in News Feeds.

Focus on other avenues of digital marketing

Spend more time on other social platforms and other forms of digital marketing. Yes, Facebook’s user base is significantly larger than any other platform, but depending on your target audience, other platforms may prove to be just as effective, if not more. Platforms like Instagram and Snapchat are extremely popular with millennials and Gen-Ys, while Pinterest’s user base is made up of mostly women. Because of these specific demographics, you can create specific content to reach these audiences without much extra effort. You should also invest in search engine optimization (SEO) and paid search marketing to reach those who are cruising the internet looking for a business just like yours.

Throw some money at it

Last, but not least, use Facebook’s paid advertising. Boosting posts and using ad campaigns through Ad Manager are extremely effective in reaching users and will continue to be effective through these changes. You can target specific demographics based on age, gender, location and even interests. Be sure to audit your campaigns regularly to make sure you’re getting a return on investment and making changes as needed.

The reality is your post reach will drop a little, but it doesn’t have to be as dramatic as you think. It can be easy to panic in these situations, but by keeping your head up and thinking outside the box, you can minimize the negative effects and perhaps even create a Page that your fans will love more than ever.

Rachel Pheasant, Social Media Marketing Manager

Plaid Swan Inc. is a female owned and operated marketing communications firm with multiple offices located in the Midwest. Looking to make your company’s blog stand out? Need a social media overhaul? Contact betsy@plaidswan.com or call 563-556-1633 x2 to see how we can bring your brand to a new stellar level!

January 8, 2018

Not Another Marketing Predictions Blog

2018 is going to be the year of Facebook Virtual Reality and flying cars… WAIT. Only half that statement is true, but we aren’t going to bore you with another blog about our predictions for what we think might be coming to the marketing arena this year. Why? Partly because everyone else has already done it and partly because it doesn’t matter.

Yes, you heard me right. It doesn’t matter, and therefore we aren’t going to waste our time – or yours –trying to come up with ideas when instead, we should be focusing our attention elsewhere. Elsewhere, meaning, these three tried-and-true recommendations.

Always focus on your target audience.

Trying the latest and greatest marketing trend might work for some, but always keep in mind who your target audience is and where they are. If you aren’t sure who or where they are, then this is the place to start this year. Knowing your target audience is the first step to maximizing your exposure among the correct demographics instead of trying to target everyone (which can’t be done, trust us).

If your target audience is Baby Boomers and you find they rely heavily on Facebook for their social media, putting a new push on Snapchat advertising isn’t going to be your best bet. Instead, try out a new kind of Facebook advertisement or play with the time of day when you post the most about your product or service.

If you must keep up with trends, focus on your industry.

In this day and age, each industry tends to focus on certain aspects and forms of advertising. In this respect, knowing your competition is of utmost importance. Keep an eye on what your top three competitors are doing right, but also try to figure out what they’re doing wrong and what you can do better.

Your audience knows where to go to look for information about the services or products in your industry. For example, when looking for events, people know to turn to Facebook. For up to the minute updates, Twitter probably has what you’re looking for. And we all know radio stations are jam-packed with your local car dealerships’ latest pun-filled advertisement.

As you focus on your goals for the coming year, pair up your competition with your own efforts. Evaluate what you did last year and how you can improve and keep the momentum going for 2018.

Be willing to think outside the box.

Trends need to start somewhere, why not start some of your own? Try something that hasn’t been done before. To get your creative juices flowing, think about your service or product and bring up your audience one more time. What is a totally different way to reach your audience without completely missing the mark? Maybe it’s putting your brand in a different newsletter or turning your CEO into an expert and writing a new column for the local paper. Maybe a simple Facebook contest can get you more Page Likes, or try a scavenger hunt with freebees around town and a map on social media to reach new potential customers. Get on the ground level and try some new guerilla marketing tactics.

As with any new marketing strategy, evaluate what works and what doesn’t work for your brand and make sure results line up with your marketing – and ultimately your company’s – goals. Don’t be afraid to try something new this year!

Emily Bettridge is Plaid Swan’s Content Strategist and Multimedia Specialist, working with clients to get their story in front of their audience through both writing and visual content.

July 17, 2017

WNBA Star, Elena Delle Donne, Learns Social Media Can Be One Foul Game

Traveling. Palming. Charging. Goaltending. Double dribble. These are all considered fouls in basketball. You know what else can be foul? Social media. WNBA star, Elena Delle Donne, is learning this lesson better than most. On Friday, July 7, the Washington Mystics player was watching Lakers rookie, Lonzo Ball, play in his first summer league, all the while sporting $495 shoes.

www.chicago.suntimes.com

She decided to take to Twitter and tweet, “How great would it be if (Lonzo Ball) would blow his shoe in his first summer league game? Should have gone with @Nike.”

www.sbnation.com

Delle Donne, who has her own exclusive shoe with Nike, didn’t realize how much she would be tripping over her own two feet, falling into social media backlash. Her tweet compiled 2,000 likes, 800 retweets, and 459 comments, which were almost entirely negative. People were wishing she’d tear her ACL and get injured herself.

She quickly explained, “It was a joke, I like to mess around, I think of myself as a kind of funny person. All the hype around the BBBs. How many times have athletes blown out a shoe? A shoe? Not talking injury. People were taking it like I wanted him to get hurt. Are you kidding me? I want him to have a great future. It’s so funny. One joke and it’s like, phew. Guess he’s got a lot of fans already.”

Delle Donne clarified to her critics that she never wanted Ball to get hurt. She in fact, really likes him, just not his shoes. She has been active on Twitter for the past couple of years, engaging with fans, all in good spirit. In this case, however, she felt people were twisting her words, taking her tweet to a place she didn’t want.

“Most of the time I look at it and go, ‘Oh, my gosh’ and let it go,” she said. “But when it gets to a point where they take it out of context with me wanting him to get injured, absolutely not! I have to correct that. I would never wish that on any human being. That’s where you get a little frustrated by it. I didn’t say that. So don’t take my words and stretch it to something that it’s not,” proclaimed Donne.

That’s social media for you. It can be one slippery slope. You have to always make sure you have your laces tied tight. Delle Donne may be used to promoting Nike with their catchy slogan “Just Do It” but in this particular matter, “Just Don’t Do It.”

www.buzzfeed.com

Plaid Swan Inc. is a female owned and operated marketing communications firm with multiple offices located in the Midwest. Looking to make your company’s blog stand out? Don’t have a blog, but want one? What’s a BLOG? Contact us today to see how we can bring your brand to a new stellar level!

Plaid Swan: (563) 556-1633

Email: betsy@plaidswan.com

-Haley Corkery │ Public Relations Specialist

June 14, 2017

Why Your Company Should Be on Social Media

All rise.

“What say you Madam Forman, have you reached a verdict in which you all agree?”

“We have your honor.”

“Very well, what say you?”

“We find in favor of the defendant, that all businesses should be on social media.”

“Thank you for your time and services. Court is adjourned.” The wooden gavel hits the desk with a thunderous bang.

www.giphy.com

Well, there you have it. The verdict is in. It’s unanimous that your company should be on social media. Why, you might ask? First, let’s look at some of the facts. Did you now there are roughly 1.18 billion monthly active users on Facebook? Over 500 million users and 70 million photos are being shared each day on Instagram. As of 2017, 328 million people are using Twitter and 500 million tweets are sent a day. 65% of U.S. companies are now using Twitter for marketing purposes. Lastly, two new members join LinkedIn every second. That’s 86,400 per day!

What do all these statistics mean? It means millions of people are online each day with social media platforms right at their fingertips. By having your business on social media, you are increasing customer engagement, brand awareness and visibility, and potentially sales. As Tom Cruise would say, “Show me the money!” Social media platforms have become ginormous, offering businesses valuable information about their customers, and even better, a free way to do so. Wondering how your business can benefit from social media? Well, you’ve come to the right place. Take a seat and take some notes, because court is in session.